Business Services

I Heart Studios

The Business

I Heart Studios is a fast growing digital content studio focused on the fashion and lifestyle sectors, providing photography, creative shoot, project and asset management services to major brand owners and retailers. Founded in 2011, the business has grown rapidly and established a differentiated position in the market, with a focus on developing close partnerships with its brand and retail clients to serve their rapidly evolving digital content needs.

The Deal

Chiltern provided growth capital in a deal that facilitated an exit event for the founder whilst supporting Sjors Bos (CEO) in the delivery of his growth ambitions. Chiltern has subsequently provided follow-on capital to accelerate the company’s international expansion.

“We chose Chiltern because they understood our business and challenged us to think differently about our value creation plan.”

Sjors Bos, CEO, I Heart Studios

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The Plan

The increasing penetration of e-commerce, social selling and content marketing are having a major impact on the retail market, with a growing need for high quality, frequently updated product and creative content delivered to tight deadlines. Chiltern invested to accelerate organic growth in the UK, aid geographic expansion in Europe and the Far East, broaden the management team and support working capital.